7 tips and tricks of SEO to make your website have a higher rank in Google

Although search engine optimization may seem complex for beginners, our experts will share some SEO tips and tricks that will undoubtedly benefit you when it comes to getting a better ranking in search engines like Google, Bing and Yahoo. .

1. Research keywords and competitors:

Doing enough research on your keywords is essential when it comes to understanding the SEO and competition of your website that you are trying to overcome in the search engines. The use of free tools like SEM Rush will help you research your keywords effectively and give you a competitive advantage over competitors in your space. It also gives you the opportunity to see related keywords that could be beneficial.

SEM is widely used by seo services to investigate the competition. The use of the Domain vs. function Domain will line up two preselected websites side by side for a particular keyword and where each one is classified in the search engine. It is especially useful, since you will get an idea of ​​the type of competitor you are dealing with and can help you form a strategy to overcome them.

2. Use keywords:

Better known as SEO on the page, if you want to optimize specific parts of your website and improve the rankings of that particular page, it is important that you use relevant keywords wherever you can. Some places can be:

1.       Page title.

2.       Meta description

3.       Labels H1, H2, H3.

4.       URL

Having relevant keywords in those places will help Google and other search engines determine the relevance of your page and help immensely to rank it higher.

3. Automate your publications on social networks

The automation of your social media posts is another easy way for SEO experts to make your work easier and more effective. In the world of social networks, content and coherence are among the 5 most important aspects when interacting with followers and making them stay with them.

We understand that your life can be busy at times, but that should not make you omit the publication of content because it will damage your brand if you do it constantly.

Websites such as Hootsuite and Buffer are perfect for content programming. Our experts would recommend them for their efficiency and simplicity.

4. External sites linking to your page?

Have you heard of external links that are mentioned a lot about SEO? It is important because it determines to a large extent if your page will have a high ranking or on page 65. Naturally, the search engine algorithm prefers pages that are linked to as many external sites as possible because that indicates authenticity, relevance and importance.

Ahrens is one of the best tools that can help you determine the popularity of external links on your website. It will provide you with a list of links to your website that have greater authority. Unfortunately, it is not enough to have as many links as possible. They must be from respected sources that also have a high rank in Google for their own industries or keywords.

5. Influencer Marketing:

One of the most prominent and effective marketing strategies of 2018 is influential marketing. Many companies around the world, large and small, pay large sums of money to influential people in order to promote their products and services, since they can access audiences that already have the trust and relationship developed with that particular influential person. That makes the ROI a sky-rocket.

Some social media stars like Kylie Jenner are paid hundreds of thousands of pounds for a single Instagram post. We understand that not all companies have that amount of money to invest in the care of more than 100 million people, but you can still get the attention of other high profile influencers at much cheaper prices.

6. Create custom and shareable images:

Let's be honest, who does not want to share content that is valuable to them in any way? We are increasingly interested in the aesthetic content due to Instagram and anyone who does not practice it will only be left behind.

The more people share and participate with your content, the more Google will think it worthwhile to show it to everyone, not just the people who visit your page directly.

According to Buffer (a popular everything for the programming of publications), tweets that have an image attached to your text have 18% more clicks than publications that do not have images.

7. Use alternative text for keyword optimization

The best practices for SEO are important when it comes to obtaining a better ranking in a search engine. Inserting your keywords in the alternative text part of your website will greatly increase your SEO potential. It will also help users with visual impairments and will use screen readers to understand the context behind a particular web page.

If you need the help of our experts with decades of relevant SEO experience, please contact our team at www.dubseo.co.uk. You can also send us an email to hello@dubseo.co.uk and we will get back to you as soon as possible.